Demographic Segmentation for Brands: How Audience Data Shapes Better Design

[The Logo Creative]

Demographic segmentation, sometimes called demographic market segmentation, is the practice of dividing a market into groups based on measurable personal characteristics such as age, gender, income, education level, occupation, family status and location. For brands, it answers the first and most practical question in any brief: who is our target audience, and who are we […]

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